Each week we focus on a single tactic—from targeting to venn diagrams—we’re loving, and organize tips, tricks + inspiration around it. From cool new products to articles to ways of working that have caught our eye.

Product Failure

You have probably heard statistics about the high failure rates of new product launches. Is it 40%? 80%? 95%? Why so high?

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City Marketing

The oldest of the Gen Z cohort is starting to graduate from college. Will they follow millennials to the coasts?

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#MeToo Marketing

There’s a fine line between capturing a cultural moment and exploiting social issues for financial gain. Exhibit A: International Women’s Day.

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New News Brands

In the last twenty years, news media revenue models have taken a series of gut punches.

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New Genre

Rags to riches. Humble beginnings. Came from nothing.

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Brand Connection

It's hard to be a big mass brand in a world of microsegments.

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Algorithms

Algorithms are everywhere, controlling your digital experience in ways that can have unpalatable social implications. But every once in a while, users fight back and get the better of algorithms.

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Gen Z

You’ve mastered millennial marketing, right? Good. Because there’s a new kid in town. Gen Z has arrived, and they are going to require all of your savvy and creativity to reach and engage.

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Gaming

What's in a game? More than we thought.

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Urban Inspiration

Over half of the world's population lives in urban areas, and, according to the United Nations, another 2.5 billion may join them by 2050.

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Deck

We love PowerPoint. We just think it should be regulated, like (ahem) guns. Clearly not everyone should be allowed to use it.

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Launch

What types of risks are associated with launching a new product? First and foremost is product-market fit: is there a demonstrated need for your product in a market you can reach affordably?

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Whole-Brain

In the world of marketing, a debate has raged for several years: is creativity or analytics the key to success?

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Prediction

Ah, January! That time of year when everyone makes predictions about upcoming trends.

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Conversation

If you read our last newsletter, you know that we are focused on escaping our echo chambers. And since it is the time of year when our minds turn to resolutions, we decided to do something about it.

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Evangelical

Working at Spark No. 9 means that we need to leave our echo chamber—you know, that place on social media where everyone agrees with you—almost every day.

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Addiction

Can’t shake your shopaholism? Gaming got you glued to the screen? Facebook fixation interfering with work?

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Smart Cities

So-called smart cities have been a thing for years now, but most of the successes have not been visible to the public.

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Bias

Bias has been much in the news, mostly in reference to the media. And it’s also bandied about in reference to the echo chambers and bubbles of social media.

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Six On The Brain

Looking for a new tech-driven craze to fill out your to-do list? Microvideo is here, and it’s the latest marketing must-have, especially for social media.

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Ghost Town

But New York City, with its collection of retailers both chic and esoteric, seemed resistant to brick-and-mortar demise. Not anymore.

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No Pie For You

Pie charts are the smiley faces of data visualization: Overused. A little too cute. At worst, a substitute for thinking.

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That's a Bullseye

Finding your first customer is very different from finding your 5,283rd customer.

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What's Trending

Trendiness is often looked down upon. We praise the style-makers and iconoclasts, the people who see around corners, the founders and inventors.

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Venn Zen

There is nothing we like more at Spark than hanging out in the conference room brainstorming some hot new concept. Most of the time, magic happens.

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