FIELD TEST

YOUR FUTURE

LAUNCH BETTER

DON'T GUESS.

KNOW.

Finding your first customer is different than finding your 4,597th customer.

At Spark, we design a range of possibilities for your brand position, and we test each possibility with real customers.

Real data in real time shows you the real winner for a successful launch.

MAKE GROWTH

HAPPEN.

WE WORK WITH COMPANIES AT KEY STAGES OF DEVELOPMENT TO SPUR GROWTH.

Case Studies:

Validate your market and find your first customers before you’ve built a thing.

THE PROBLEM

How can a successful book publisher increase revenue from mystery and thriller fans when all sales happen via intermediaries?

OUR APPROACH

Develop a direct relationship with fans. We created three mystery brand concepts and tested them via online ads that isolated variables like concept, creative, and target market.

THE RESULT

In six weeks: a winning brand. In six months: 40K subscribers. In 16 months: a community of two million—large enough to support a range of monetization approaches.

BRAND CONCEPTS

CONTENT DEVELOPMENT

FIRST CUSTOMERS

We help you find the best brand position for launch.

THE PROBLEM

Can a new entertainment product turn the heads of millennials in a crowded market?

OUR APPROACH

Keep an open mind. We analyzed the product’s core attributes and developed four distinct brand positions. We then field-tested across broad demographic targets—including older customers.

THE RESULT

The winning position resonated most with an older target audience. Our client adjusted launch plans, finding a niche in the crowd.

LANDSCAPE

CORE ATTRIBUTES

BRAND POSITION

DE-RISK YOUR STRATEGY. BRING REAL DATA AND REAL CUSTOMERS TO A PIVOT PLAN.

THE PROBLEM

How does a company decide whether to keep investing in a product with too-high acquisition costs or to pivot to a potentially more scalable direction?

OUR APPROACH

Engage the people who matter most—your best customers. We developed multiple brand positions for the product, honing in via rounds of testing, and comparing everything against the company’s current campaigns.

THE RESULT

We identified a brand position that generated a customer acquisition cost that was less than half the company’s average. We mapped the new position closely to the company’s current work plan, making a transition less costly than feared.

ACQUISITION COST OPTIMIZATION

STRATEGY VALIDATION

LANDSCAPE ANALYSIS

Develop and execute a winning plan to acquire customers at scale.

THE PROBLEM

How can an educational non-profit with an effective (but complex) approach to literacy learning best communicate its offering to efficiently acquire new customers?

OUR APPROACH

Show, don’t tell. We developed and tested a visual approach for introducing and onboarding new customers across various acquisition channels.

THE RESULT

After four months of testing, we delivered a coherent content strategy (replete with a library of reusable assets), a detailed marketing plan, and a field-tested customer acquisition plan.

CONTENT STRATEGY

MARKETING PLAN

CUSTOMER ACQUISITION

STRATEGIC TEAM BUILDING

Find adjacent products and markets to restart growth.

THE PROBLEM

How can a media company meet ambitious growth goals following Series A funding when the core publishing business won’t deliver quickly enough?

OUR APPROACH

Broaden your scope. We analyzed the company’s assets and capabilities, identified five adjacent businesses and developed a “mini business plan” for each. Over nine months, we winnowed further, developing two into working concepts and field-testing them to assess market viability.

THE RESULT

The final winning concept was developed into a successful new avenue for growth that markedly changed the overall focus of the company’s business.

ADJACENCIES

OPPORTUNITY ANALYSIS

BUSINESS PLAN

RAPID LAUNCH

WE BELIEVE IN

THE SCIENTIFIC METHOD.

STRATEGIC DESIGN.

SPEED.

WHO WE WORK WITH

RECENT

CLIENTS

STILL HERE?

I think we’re ready to take this to the next level.
EMAIL US
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CONTACT US

+1 646-998-3628

hello@sparkno9.com

420 West 14th ST 5SE New York, NY 10014