Where growth strategy gets stuck: Too risky: no proof it will work Too narrow: market too small Too broad: doesn’t find traction Too slow: competitors get there first
The solution: Heat-testing.
It’s fast. It’s multivariate. It delivers proof about what works.
Big growth opportunities can feel...
Daunting
Risky
Exciting
Develop strategies based on data not intuition
Test (before the thing is real)
Iterate (based on consumer behavior)
Optimize (hone your launch strategy)
Predictive insights in just a few weeks
How Spark’s proprietary heat-testing works:
Brings multiple distinct strategies to life online
Uses ads to live-test each strategy with target audiences
Finds the best match between strategy and audience
Makes decisions based on real-life behavioral data, not intuition
The result:
A heat map that shows which strategies will work.
Spark’s innovative heat-testing method is taught at Harvard Business School and featured in the Harvard Business Review.
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