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Big vision? Let's prove it first.
Spark No. 9 uses rapid experimentation to answer the three most important questions for growth:
What should I launch?

Who should I target?

Is the market ready?
What We Do
Rapid experimentation to develop and validate new growth strategies.
Rebrand
Provide Evidence of Demand
Reposition Legacy Products
Unlock New Audiences
Change Business Models
Launch a New Brand
Predict Pricing Impact
Validate Launch Strategies
Prioritize Product Features
How We Do It
We use ad platforms to assess growth strategies by measuring in-real-life audience response to new ideas.
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Develop
We collaborate with you to develop hypothetical strategies. We bring them to life as ads, landing pages, and target audiences.
Hand pouring fluid from a beaker into test tubes
TEST
We run multivariate experiments simultaneously, targeting each audience with multiple business strategies.
Close up of a leaf depicting texture
UNCOVER
The result: unbiased data from real prospective customers that identifies the best strategy.
Creative, targeting, and concepting make up S9.
Why We Exist
Conventional market research isn’t keeping up with the needs of decision makers. Most market research is slow. It relies on audience samples or synthetic personas instead of real people making decisions in the real world. It quantifies opinions rather than quantifying actions.


Behavioral science is a better way to bring data to decision-making.


Spark No. 9 designs research that takes place in the real world and measures behavior—the responses of real people to new things. No panels. No paid surveys. Just real people going about their day, reacting to stimuli.


The result: real-world evidence for strategic decision-making.
Who We Are
Designers, analysts, marketers, copywriters, strategists, and business-builders, united in creating fast experiments that generate real-world evidence about growth strategies.
Past Clients
Gannett
The School of The New York Times
Harper Collins
Citi
HomeServe
Reuters
America's Test Kitchen
Caterpillar
Hearst
Ashley Stewart
Ford
Guardian
TED
Oakley
Geltor
Ready to make better big decisions?
Drop your contact and we’ll be in touch.
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