Exit icon

Yes, you can test strategy

Know which strategic option wins in the real world—before you invest.
Historical data, market research, AI—none of them predict how people will respond to a new strategy in the real world.
Three groups of people on blue ovals representing current strategy, Strategy A, and larger Strategy B.
Spark No. 9 runs bespoke strategic experiments for faster and better executive decision-making by CMOs and other customer-facing leaders.

We use advertising platforms as a real-world test bed for experimentation.

Facebook logo
Instagram logo
Google Logo
Pinterest logo
Pinterest logo
+ more

We represent competing strategies as live ads and show them to real audiences. Measuring actual clicks and conversions—not stated intent—shows how each audience responds to each strategy.

The result: empirical data that proves you're choosing the right strategy.

Testing with us

Spark No. 9's integrated team of strategists, creatives, and analysts tests and evaluates directions without disruption to current operations.

Results are rigorous, statistically significant, and fast.

Within weeks we can...

  • Test whether a new strategy drives growth
  • Prove whether a product has real demand
  • Unlock new growth audiences
  • Prioritize a product pipeline
  • Rebrand or reposition a legacy product
  • Validate a business model

Spark No. 9 works with organizations of all sizes—from established to emerging brands—to test the strategies behind their biggest decisions.

Citi
HomeServe Logo
TED
Einstein Bros. Bagels

At a strategic crossroad?

Let's talk.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get the Spark Newsletter

Experimentation, strategy, innovation.

Thank you for subscribing!
Oops! Something went wrong while submitting the form.