Animation of a graph with two paper planes flying into it.

Spark No. 9 uses rapid experimentation to answer the three most important questions for growth:

What should I launch? 

Who should I target? 

Is the market ready?

Turn WHAT IF
into WHAT WORKS

Why teams work with Spark No. 9

Real-world evidence

Measure what people do, not what they say. Ground decisions in real behavior—not in surveys.

Speed

Run rigorous experiments in weeks, without months of research or long planning cycles.

De-risking

Validate strategies, growth paths, and core tactics before investing.

Alignment

Replace opinion and intuition with data, making it easier to get leadership buy-in and move forward.

Intelligence

Identify emerging customer behavior. Track shifts in fast-changing markets.

Real customers

Collect data from actual customers, not synthetic personas.

One methodology. Tested in market.

Use experimentation to turn behavioral data into your strategic advantage.

We represent parallel strategies with real, live ads.

Test matrix showing ads going to different audiences.

Tested in market with real people.

Two ways to partner.

SPARK

Validate new strategies

Generate strategic options. Measure real-world response. Optimize path forward.

What Spark is best for:

Validating a major strategic direction

Getting the data needed for leadership buy-in

Aligning teams around a decision with proof

Weighing multiple strategic paths

Moving fast with confidence

Within a single project, we can...

Relaunch a brand

Provide evidence of demand

Reposition a legacy product

Unlock new audiences

Validate a business model

Redesign a brand

Predict pricing impact

Validate launch strategies

Prioritize product features

LAB

Experiments on demand

Fine-tune winning strategies, smoke-test ideas, and monitor behavior—all with AI-accelerated learning.

What Lab is best for:

Constant access to real-world evidence

Faster answers at a lower cost than a full scale Spark project

The ability to iterate or pursue entirely new strategies after each test

Operate with less risk in an ever changing market

A way to implement an experiment-driven culture in your organization

Use Lab to answer questions like:

Should we change how we talk about our product?

Does this concept have real traction?

Is this new strategic path worth pursuing?

What creative treatment works best for our product?

Are there audiences we’re overlooking?

What should our packaging look like?

+ many more!

Tell us about your pressing questions and we’ll design a test that answers them.

How We Do It

Real-world experiments

Conduct live, in-market experiments to capture real-world behavioral data from potential customers.

Parallel strategy testing

Test multiple strategies in parallel to see what works best—and with whom.

Segmentation

Test multiple strategies in parallel to see what works best—and with whom.

Who We Are

We’re a small, multidisciplinary team united by a single methodology. Strategy, analytics, and creative work side by side, with a fully hands-on team from start to finish.

Select Clients

Ready to make better big decisions?

Drop your contact and we’ll be in touch.

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